Back the Best of British
Support your local stays, experiences or attractions
The UK is home to some of the best destinations in the world. From Scottish shores to Yorkshire moors, Britain is full of places that attract visitors from across the globe.But with rising costs and competition from other destinations, 1 in 3 hospitality businesses are now operating at a loss. With the closure of local businesses, the things that make British towns, cities and villages so special are at risk of being lost.That’s why Airbnb is launching the £1 million Best of British fund, to help support the stays, experiences and attractions that make Britain great.Because exceptional experiences make British holidays unforgettable, whilst helping local communities across the country thrive.So if you know a historic home, an unusual stay, a local festival, a breathtaking outdoor adventure or the best place to get a world-class meal — we want to hear from you.
Your questions, answered
Find out more about the fund
Who can apply?
We welcome applications from a broad range of recognised groups or organisations, including small businesses, social enterprises, community groups and cultural and heritage groups. Eligible projects must be based in the United Kingdom.
How do I enter?
Apply online. Submit your application via the entry form below and share how your business or initiative supports the Best of British visitor experience. You must apply by 23:59 on 23 November 2025.Shortlisting. Applications will be assessed based on eligibility and alignment with the contest's goals.Final selection. Successful applicants will be awarded funding to help bring their project to life.
Why should I apply?
Successful applicants could receive grants of up to £100,000 to support unique and distinctive stays, experiences and attractions that make British holidays so memorable and help communities thrive.
What are we looking for?
We are looking for initiatives of all sizes that support the visitor experience and make British travel unforgettable. Eligible projects should fall into at least one of the following categories:
- Nature & Outdoors – submissions that encourage visitors to get outside and explore the very best of UK's rich and diverse landscape
- Food & Dining – submissions that showcase the best of UK food culture, from pubs and street food to world- class cuisine.
- Music & Arts – submissions that shine a light on UK's global creative influence, from local festivals and theatre to iconic cultural stories.
- Culture & Heritage – submissions which protect, restore or celebrate UK's rich history and traditions.
Ready to get started?
Fill out the form below and tell us how your initiative supports the Best of British visitor experience, and your organisation could receive a grant of up to £100,000 to support this mission.The application deadline is 23.59 pm on 23 November 2025.